What Are Cookies Anyway?

Cookies are tiny text files that get stored on your device when you visit our site. They help us remember your preferences and understand how you interact with our content. Think of them as digital breadcrumbs that help improve your experience.

Some cookies disappear when you close your browser (session cookies), while others stick around for future visits (persistent cookies). We use both types depending on what we're trying to accomplish.

Types of Tracking We Use

What We Actually Track

Here's what happens when you visit cognitfusion.com:

• Pages you view and how long you spend on each one
• Which links and resources you click on
• The device and browser you're using
• Your approximate location (city level, not specific address)
• How you found us (search engine, direct link, referral)
• Forms you interact with and whether you complete them
• Download requests for study materials or resources

We don't track personally identifiable information through cookies unless you explicitly provide it through a form or account creation.

Why We Need This Information

Running an educational platform means constantly refining our approach. If we notice that a particular tutorial gets abandoned halfway through, we know something's not working. Maybe the explanation is too technical, or the examples aren't relevant enough.

Analytics help us make informed decisions about content development. When we see which financial modeling techniques get the most engagement, we can create more in-depth resources for those topics.

Marketing cookies let us reach people who've shown interest in financial analysis education. Instead of blasting generic ads everywhere, we can focus on relevant audiences who might actually benefit from our resources.

How Long We Keep Cookie Data

Different cookies have different lifespans:

• Session cookies expire when you close your browser
• Functional cookies typically last 12 months
• Analytics cookies remain for 24 months maximum
• Marketing cookies vary but usually expire within 12-24 months

You can delete cookies anytime through your browser settings. Keep in mind that removing functional cookies means you'll lose any saved preferences.

Managing Your Cookie Preferences

You control what tracking happens on your device. The button at the top of this page lets you reject all non-essential cookies in one click. That preference gets saved so you won't see constant popups.

Your browser also gives you fine-grained control. Here's how to manage cookies in popular browsers:

Blocking all cookies might affect site functionality. Some features won't work properly without at least the essential cookies enabled.

Third-Party Services

We work with external providers for analytics and marketing. These companies may place their own cookies on your device:

• Google Analytics for understanding site traffic patterns
• Marketing platforms for managing outreach campaigns
• Content delivery networks that improve site performance
• Social media plugins if you choose to share content

Each service has its own privacy policy governing how they handle data. We choose partners carefully, but you should review their policies directly if you have concerns.

Changes to This Policy

As we update our technology or add new features, this policy might change. We'll note the last update date at the bottom of the page.

Significant changes will be highlighted through site notifications or email if you're subscribed to our updates. We won't make retroactive changes to how we handle data already collected under previous policies.